Like in most places, men and women in Korea are very conscious of their appearance and looks. As part of Korean culture, they aspire to be urban and sophisticated, combined with classic Asian conservative values. Skincare is a part of their routine at an early age, regardless of gender, so this becomes second nature to them. Good skincare in Korea is available to everyone, and one can easily find multiple shops around the corner to find the best products. For instance, products like Sulwhasoo specialize in high-quality cosmetics that complement the Koreans’ everyday skincare routines.

In Korea, taking care of your skin is not so difficult because of the entire culture that was built around beauty and skincare. Aside from the cultural factors, however, here are some of the reasons why Korean skin products are so popular:

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By Haley Lerner

Sometimes, no matter how much makeup you put on, you can still end up with visible deep under eye circles and a puffy face. Luckily, we’ve got the perfect beauty secrets to help you solve your problems. Jade rollers are the newest beauty trend that will totally change your life. The jade roller is a handheld massaging tool that’s made from solid jade stone, typically with one or two jade stone heads. A larger stone is used for the cheeks, jaw and forehead and a smaller stone is used for under the eyes and around the mouth. Jade rollers help decrease puffiness and under eye circles and even minimize the appearance of fine lines. Trust us, a jade roller will be your new favorite beauty tool!

Check out our beauty secrets on how to use a jade roller and how it well help you.

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By Bre Gajewski

Plant-based skincare is the newest beauty trend, and leading the way is Snow Fox. Snow Fox creates “a professional grade, natural and 100% plant-based formula.” It was originally designed by a Rosacea patient to cater to people with hypersensitive skin; however, it has proven to be extremely effective for all skin types.

Product Review: Snow Fox is the summer skincare line used for celebrity vacations and sultry date nights.

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By Haley Lerner

No-makeup makeup is the perfect celebrity makeup look for summer when you’re not looking to go bare, but also don’t want to cake on a whole face of beauty products. No-makeup makeup fools others into to thinking that you have the most flawless, glowing skin naturally. This will hide your under-eye circles and small blemishes. This makeup look does take time and precision, but luckily, we have the beauty tips to help you get the look.

Check out these beauty tips to help you achieve the perfect no-makeup makeup look!

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By Rhodesia Williams

‘Tis the season for bright colors and trendy outfits with the perfect hairstyle to match! While figuring out what to wear each day can be tough, how do you figure out which hairstyle to wear with each outfit? This beauty trend will show you some of Summer 2018’s most talked about hairstyles. If you are looking for tutorials on how to achieve these styles, try Pintrest, Instagram or YouTube. Many of these are celebrity hairstyles, so take notes and explore these beauty tips to survive summer in style.

Summer time is the time where people show out! From mani-pedi’s to cute summer outfits to your clean cut hair styles, there’s a lot to consider. We all want to be as hot as the sun we soak in.

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By Jessica Gomez

A huge beauty tip that you need to know now is to always use sunscreen to protect your skin. With that being said, it is a good thing that using makeup with sunscreen for the summer is a beauty trend, because it’s a healthy and important one. There are many benefits from using sunscreen, period, and you would want those even with your makeup. There are many dangers that come from sun damage, and we want to avoid those.

Using makeup with SPF along with sunscreen is a beauty trend now, and here is why:

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By Carly Horowitz

There’s no need to break the bank on expensive make-up products that aren’t even that great. Some people are firm believers that some of the best make-up can be found right in your local drugstore! For instance, there is an array of affordable yet amazing eyeshadow palettes available. Fortunately, Cupid has narrowed down the best drugstore eyeshadow palettes for you so that you don’t have to go through the trial and error process.

Rock the latest beauty trends with these lovely drugstore eyeshadow palettes!

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By Karley Kemble

After enduring the brutally cold winter temperatures, you’re probably super ready for the sunshine and warm weather. It’s time to put away your warm clothes for the season, get out the lighter colors, and update your look. Do a bit of spring cleaning and refresh your hairstyle! If you’re ready for a big change in your hair game, look no further. Cupid has the scoop on the hottest celebrity hair trends this spring. You’ll surely turn heads with your new ‘do!

These beauty tips and celebrity hair trends are huge game changers!

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By Dr. Sanam Hafeez and Dr. Margarita Lolis

It is common for women to alter their appearance when faced with a significant life challenge. When we are tested we transform. When we shift our mindset and transform on the inside, it’s only natural that we want the outside to change as well. Britney Spears is notorious for her transformations. It’s as if we shed old skin like a butterfly ready to take flight, soaring to new heights. Below are some common life challenges and the typical beauty treatments sought for each.

Check out these beauty trends for each of life’s hurtles!

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By Rachel Sparks

Valentine’s Day is almost here, and we have the perfect celebrity beauty trends to make you look glamorous for your V-Day date night. Aside from the classic red lip, which is a no-fail look for Valentine’s Day, these beauty tips are inspired by celebrities to help make you feel like an A-lister.

Try these beauty tips for a romantic look on Valentine’s Day date night!

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By Karley Kemble

If you’ve ever walked into Ulta, Sephora, or the beauty section at Target, and have felt completely overwhelmed, you aren’t alone. With all the beauty products out there, it’s difficult to figure out what’s good and what’s not-so-good. Cupid has some great news for you: we’ve complied a comprehensive list of the best beauty products of 2017 to make your next beauty haul super easy!

From drugstore to high-end, Cupid has beauty tips in the form of the must-have beauty products of 2017!

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By Karley Kemble

Whether you’re a beauty beginner or a makeup master, liquid eyeliner can be super daunting. Sure, you’ve watched endless makeup tutorials from your favorite beauty bloggers, but you can never figure out how they make it look so…easy. One little slip of the hand has the potential to ruin your perfectly blended eye shadow! Like most things in life, applying liquid eyeliner becomes easier with trial and error. It’s normal to feel overwhelmed, but what’s great about liquid eyeliner is how versatile it is. Whether you enjoy a bold and dramatic look, or are more into looking classic and crisp, liquid eyeliner can give you the best of both worlds and is a beauty trend that never goes out of style!

If you’re ready to up your makeup game, check out these beauty tips that’ll help you master liquid eyeliner in no time!

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When you pick up the latest copy of your favorite hair magazine, you’ll find all kinds of interesting looks that’ll likely draw your interest. The big question is, which one should you try? Are any of them worth a go, or should you stick to the same style you’ve been wearing for a few years now? If you’re looking for a new look, you couldn’t do better than picking what are considered two of the hottest trends of the moment, namely hair extensions and balayage. While each is a phenomenal opportunity for you to upgrade your ‘do in style, when combined they can be even more of a showstopper.

Here’s what you should know about these two of the most in-demand hair looks around.

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By Rachel Sparks

Fall is coming. That means sugary delights, flavored coffees, chunky sweaters, and all those knits you’ve been dying to wear for the past six months. That also means dry skin, and what’s worse than a flaky face? Celebrities like Kendall Jenner always have glowing skin, despite the season. How do they do it?

Follow this beauty trend, and check out our winter season face mask recommendations for all your skin care needs.

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By Melissa Lee

Beauty is an ever-changing market and there are always new beauty trends and tips taking the world by storm. But this season’s trend has nothing to do with the best new foundation or eye shadow palette… it’s actually wearing no makeup! This revolution was originally led by Alicia Keys and her decision to ditch makeup altogether. Keys looks even more gorgeous and healthier than ever — and her sans makeup look might be the reason why!

Looking for some beauty tips for those days you choose to skip makeup? Look no further, because Cupid’s got your back!

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