TV personalities Bill and Giuliana Rancic will be ringing in the new year on top of the Nivea Kiss platform in Times Square. Â The celebrity couple also helped Beiersdorf’s Nivea beauty brand launch the “Kiss the One You Love Contest” on Facebook, which invites couples to share their love stories for a chance to win a trip to New York City to join the Rancics for Nivea’s third annual celebration. Â This year, no lip will be left unattended, as Nivea will touch the lips of many people with “A Kiss of Smoothness.”
Should celebrities tie their images to a product?
Cupid’s Advice:
Celebrities have been known to endorse many a product and all sorts of national and international causes. Â The question is, should they? Â Cupid has some thoughts:
1. They support a cause: If you’re going to be famous, you might as well utilize your notoriety for a worthy cause. Â For instance, David Good is giving part of the proceeds from his recently released book to cancer research. Â Consider buying products which have been endorsed by celebrities for more than personal gain.
2. They believe in products: There are so many different products on the market today that it’s sometimes impossible for us to know which brands to trust. Â Those in the public eye have the chance to support products in which they really put faith. Â If you respect a celebrity, the products they endorse might be just what you need.
3. They want money: Of course there are those in the limelight who are simply in it for the green stuff. Â Be careful about which celebrities you blindly follow.
